Saturday, 17 October 2015

Graduate Jobs in the Drink Industry

Globally, the drinks industry is huge, with $1.2 trillion turnover expected in 2015. In a period of recession, this is an industry that has grown globally, on average, 3% over each of the previous five years. Growth in demand is not slowing, and desire for new beverages is being driven by developing markets, especially those of India and China.

Julie Carling of brewing search and selection The Carling Partnership says ‘traditionally there was little focus on the role of graduate entry to the beer and distilling industries, let alone the drink industry generally. More often than not roles were filled on a local basis, with ‘brewing towns’ creating informal or formal apprenticeship processes’.

Increasingly though, brewing, distilling and drink production require a high number of graduates to fulfill the production and the distribution processes involved with a globalising industry.

The four main areas of graduate recruitment in the drink industry are:
  • Technology and operations 
  • Logistics 
  • Marketing 
  • Retail facing management

Each of these four areas has a different graduate recruitment focus, but each has a strong drive to find graduate level team members.

Technology, Production and Operations in the Drink Industry

Roles here include Product Design, Research and Development, Food Processing, Nutrition, Production Management and Quality Assurance. Graduate entry is usually via science related degrees although a science background is not essential except for certain highly specific jobs in this area of graduate recruitment. From brew masters to vintners, from nutritionists to product designers, this is an area of graduate recruitment that is highly rewarding both financially and in terms of job satisfaction.

Drink Industry Logistics and Graduate Recruitment

The global drink industry has a massive demand for graduates to assist in the complex process of product distribution. Transportation and distribution includes the meeting the requirements of international import/export and trans-border tariffs. Whether it’s raw ingredient sourcing or moving volumes of product in time to meet demand during major cultural events, mastering the logistical element is a major component in the success of any drink brand.

Marketing, Brand Identity and the Drink Industry

This is perhaps one of the largest growth areas of the drink and hospitality industries. Effective marketing, from packaging through to account management, is a vital process for a successful player in the drink industry. As a result, there are a wide range of graduate entry positions offering rapid opportunities to demonstrate creativity and engage with the fastest moving element of the drink industry, which includes social media engagement and brand management.

Retail Facing Management in the Drink Industry

The days when ‘bar work’ was the last resort of a college dropout are long gone. Graduate schemes in the retail drink sectors are a growth area. From sommelier to brand ambassador, from retail account manager to food and beverage manager, customer-facing graduate roles are growing throughout the drinks industry.

These positions are often available to graduates from a wide range of academic backgrounds and those who have experience in the industry - whether as weekend bar staff or from gap year work - are likely to find that they have directly relevant skills to bring to a substantial graduate role.

Graduate Recruitment and the Drink Industry

Given the wide range of skills and experience required by the drink industry, and the multiple entry routes into a satisfying graduate-level role within it, it is no surprise that many graduates are exploring the fulfilling opportunities available to them in this rapidly expanding and highly diverse area.


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