Monday, 14 July 2014

5 Ways to smarten up your Facebook Profile for Prospective Employers

Applying for a job can be a long, daunting task involving resume writing, portfolio building, contacting companies and interviewing with prospective employers. In the midst of all this you also have your online social presence to worry about. What if your interviewer were to casually look you up? Will you look smart enough on Facebook?

Up to 94% of employers are using social media to recruit new talent and there are numerous job search tools and apps on Facebook that use information on your profile to find the best matches in the job market. It’s hard enough to land a job without having to agonize over how your Facebook profile is harming your reputation. But the real question is can you really use Facebook to attract potential employers?

Here’s how you can easily smarten up your FB profile while you’re on a job hunt:

1. Beef Up your Profile
Fill in all the details related to your school and college. Include relevant extra-curricular activities, clubs you might have joined and internships that were part of your course. Be specific about your past work experience; make sure you include what role you played in the organization, no matter how big or small. Taking yourself seriously can be the first indicator that you are job-ready.

2. Fan your Feathers
Boast about your professional accomplishments. Use milestones to show off when you complete an important project or complete a longer stint at a job. Each feather in your cap can be another reason for an employer to notice you. Make sure you don’t sound too arrogant though, it’s not all about you. Give credit where credit is due.

3. Be a Groupie
Post often in job related groups. Join the communities which talk about industry specific topics. Show off your hobbies by liking the right pages. For example if you love photography, be sure to participate in the photography contests online. Seek out influencers and follow them, share their updates, even try to engage with a few who are well-connected in your field.

4. Privacy Policy
Facebook has privacy control every single step of the way. Even while posting a status you can choose who is allowed to view it. So, choose wisely and better safe than sorry in cases where you’re skipping school and posting about your fun day at the movies. Make specific lists of friends and share accordingly. Pictures and videos from your spring break should be hidden from all scrutiny.

5. Best Foot Forward
Make sure your portfolio features strongly on your profile. If you have a blog or a website, share links to your latest posts often, encouraging friends to like what you do. This shows that you’re passionate about your work and you aren’t afraid of public attention. If you’re involved in any charitable activity or if you’ve ever volunteered at an NGO or a summer school, make sure you post about it.

Employers are interested in knowing who you are socially and how you would fit into the work culture at the new company. Any and all details that show you in a good light help in getting you on top of the recruiters list. All the best!

AUTHORSHIP: Aditya Singhal is the co-founder of, a leading online tutoring help for college students. Having graduated from prestigious Indian Institute of Technology (IIT), he worked briefly with American Consulting firm, Kurt Salmon Associates before taking the entrepreneurial route. Outside the work ambit, Aditya has a personal interest in helping students in their career aspiration and skill development. He is also actively involved in giving back to the society by contributing a part of the revenue towards education of poor students in India.


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