Wednesday, 19 December 2012

Profile DeRBy: Make A Choice, A Good Choice And Nothing But The Right Choice‏

Are you a student, graduate or young person in the early stages of your career? Perfect, listen up. As you know, we are currently stuck in a time where finding a job is fiercely competitive and the hope of achieving your dream of securing THE career you have longed for seems so distant. So, it’s needless to say that being able to discover your strong points and unveil the work environment and culture that best suits you, would help in you getting ahead of the curve.

Here is the good news; there is game that will help you do just that. Yes, a GAME.

Reckitt Benckiser, a global leader in health, hygiene and home products has launched a new product, PROFILE DERBY. After carrying out extensive internal character profiling, Reckitt Benckiser noticed how many of them shared similar personality traits, defined by their highly ambitious, driven and direct characteristics.

Benckiser developed the product with Dr Tomas Chamorro-Premuzic, a professor of Business Psychology at University College London, “The experience we have developed takes character profiling to the next level…This produces a more insightful and truthful response and a more psychologically in-depth picture of the users core character attributes and values”, he said.

The game PROFILE DERBY itself is based on a familiar game ‘Would You Rather?, no doubt associated by many of you with drinking games! The player of PROFILE DERBY will be challenged with 20 short questions, each of which has two available answers. For example: Would you rather be completely forgotten or hatefully remembered? Have a pet piranha called Cuddles or a pet rabbit called Killer? Although the questions seem random, the meaning behind your answers will tell a lot about you.

Your answers to each of the questions will be measured against four key personality traits, fearlessness, directness, cool-headedness and ambition, resulting in your individual outcome on your personality profile. As this characteristic game is interactive and noticeably random, unlike with other games, it is hard to cheat. They have also made the game social media friendly so you can challenge your Facebook and Twitter friends to some of the choices at the end of your game!

All that’s left now is for you to try it for yourself and find out your work character profile by visiting:

For further information on PROFILE DERBY you can listen to the full interview with Dr Tomas Chamorro-Premuzic on youtube: 


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